Analyzing Social Media Networks with NodeXL: Insights from a - download pdf or read online

By Derek Hansen,Ben Shneiderman,Marc A. Smith

companies, marketers, contributors, and govt businesses alike want to social community research (SNA) instruments for perception into traits, connections, and fluctuations in social media. Microsoft's NodeXL is a unfastened, open-source SNA plug-in to be used with Excel. It presents quick graphical illustration of relationships of complicated networked facts. however it is going additional than different SNA instruments -- NodeXL was once constructed via a multidisciplinary staff of specialists that compile details experiences, desktop technology, sociology, human-computer interplay, and over twenty years of visible analytic idea and data visualization right into a uncomplicated software a person can use. This makes NodeXL of curiosity not just to end-users but additionally to researchers and scholars learning visible and community analytics and their program within the genuine world.
In Analyzing Social Media Networks with NodeXL, contributors of the NodeXL improvement staff as much as offer readers with a radical and functional consultant for utilizing the instrument whereas additionally explaining the advance at the back of each one characteristic. mixing the theoretical with the sensible, this e-book applies particular SNA directions on to NodeXL, however the thought in the back of the implementation will be utilized to any SNA.
to benefit extra approximately studying Social Media Networks and NodeXL, stopover at the companion site at mkp.com/nodexl

  • Walks readers via utilizing NodeXL whereas explaining the idea and improvement at the back of each one step, offering takeaways that can apply any SNA
  • Demonstrates how visible analytics examine might be utilized to SNA instruments for the mass market
  • Presents readers with case reviews utilizing NodeXL on well known networks like e-mail, fb, Twitter, and wikis

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Analyzing Social Media Networks with NodeXL: Insights from a Connected World by Derek Hansen,Ben Shneiderman,Marc A. Smith


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